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Viewpoints

The view from within the electronics industry – individual comment pieces from people working in the technology sector.

Linear Technology CEO Lothar Maier looks ahead to 2014

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With 2014 global outlook likely to be another slow growth year similar to 2013, it’s imperative that a company be in the right markets at the right time if it is going to outperform the market, writes Lothar Maier, CEO, Linear Technology. The effects of the past financial crisis, subsequent deep recession and now a subdued recovery continue to pose enormous ...

EDA tools and IP are still design differentiators, says Synopsys

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The European macro environment has been showing signs of uncertainty, and the continued pressure of this economic squeeze is challenging. Simultaneously, our customers continue to have a high degree of focus on aggressive design activity, writes Gabriel Lezmi, vice president of Synopsys sales in Europe. The result is a strong demand for advanced tools and silicon intellectual property (IP). For our customers, ...

Silicon Labs sees mixed-signal growth opportunities in 2014

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Just as 2013 was an exceptional year of change and innovation for Silicon Labs and the electronics industry as a whole, we expect that 2014 will bring even more transformation, writes Dave Bresemann, senior vice president and chief product officer, Silicon Labs. Two major achievements in mid-2013 have positioned Silicon Labs for new growth opportunities in 2014 and beyond: the strategic ...

Chips are going vertical with finfets and TSV, says Cadence vice-president

Looking back on 2013, writes Nimish Modi is Cadence’s senior vice-president, marketing & business development, we might say it was the “vertical” year. Consider: FinFETs emerged from foundries as test chips to help the industry keep up with Moore’s Law 3D-IC solutions with silicon interposer and through-silicon via (TSV) technologies matured to help performance, reduce power in lower small factors for ...

Mentor Graphics roadmap for big chip emulation

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The deployment of hardware emulation has evolved rapidly in the past five years, and the market has grown in response to recent innovations, many of which are driven by the Mentor Graphics Veloce product group. Perhaps the most significant evolution for emulation is its transition from the engineering lab to the datacenter. As little as five years ago most hardware ...

Investment brings growth in 2013, says Rawlins of Anglia

UK SMEs have toughed the downturn, and our relationship with these businesses has brought Anglia 5% growth in a flat economy, once again outperforming the market, writes Steve Rawlins, CEO Anglia Components. Anglia has continued to invest in its business over the year, expanding our franchise base, our team and our inventory and introducing new services. We launched Anglia Live, the first website ...

Confidence is growing in the UK CEM market, says WPS

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With UK electronics manufacturing increasing, investment in new designs rising and confidence slowly returning to the market, 2013 has been a pivotal year for both us and the CEM sector globally, writes Nick Jones, sales director, Wilson Process Systems. I am delighted to see the UK CEM market is on a definite upward curve and in a recovery phase. However, although ...

RS sees democratisation of electronics design

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Over the past year or so, the world of electronics has undergone a period of massive democratisation – never before has electronics design and technology been as accessible or affordable to a mass audience as it is now, writes Glenn Jarrett, global head of product marketing, RS Components. Low-cost development platforms such as the Arduino, and particularly the Raspberry Pi, ...

Mobile driving energy-efficient design, says Intersil v-p

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A number of growth areas have emerged in semiconductors over the last decade – three of the most important are connectivity, mobility and energy efficiency due to the profound impact they have had on how we live, work and communicat, writes Mark Downing, senior vice-president, corporate strategy at Intersil. A climate of rapid technological innovation has transformed the consumer electronics ...

Important year for power management, says Ericsson

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The past 12 months have been very exciting for power management, particularly when reflecting upon the new product development and project implementations in digital power, writes Patrick Le Fèvre, marketing and communication drector, Ericsson Power Modules. Before reviewing what happened during 2013, it is worth highlighting that the year had particular significance to Ericsson because this has been the thirty-year ...