Rutronik to distribute Cypress products as part of Infineon franchise

Following Infineon Technologies’ acquisition of Cypress Semiconductor, distributor Rutronik will now offer the memories, microcontrollers and other products in the Cypress portfolio.

Infineon Technologies acquired Cypress in June 2019 and has added its memory, microcontrollers, sensor, Bluetooth and WiFi technologies to its own offerings. Rutronik was already a fanchised distributor for Infineon and the franchise has been expanded to include the additional products available across EMEA.

Rutronik believes the additional products will increase its presence in the automotive, industry, motor control and lighting markets and consolidate its position in active, passive, wireless and electromechanical components, commented Thomas Ulinski, director of product marketing, semiconductors at Rutronik.

Rutronik UK is based in Bolton; its parent company is European distributor, Rutronik Elektronische Bauelemente, based in Ispringen, Germany.