Android outstripping iOS

Android outgrew Apple whose global smartphone shipments fell 16% y-o-y from 108.7 million in H1 2015 to 91.6 million in H1 2016.

Samsung holds the top three places for Android phone shipments. In H1, 13.3 million Galaxy S7 edge phones were shipped, 13 million J2s, and 11.8 million S7s.

Samsung accounted for 32.7% of smartphones shipped in the North America market during the second quarter of 2016, followed by Apple with 24.5%, LG Electronics 16.3%, ZTE 9.5%, and TCL (Alcatel) 4.6%.

In the worldwide smartphone market, Samsung was No.1 with 77 million units representing a 22.4% market share up 5.5% from Q2 2015.

Apple was No.2 with 40.4 million units – 15% down y-o-y.

Huawei was No.3 shipping 32 million units representing a 9.4% share.

OPPO was No.4 shipping 22.6 million units for a 6.6% share compared to 2.8% in Q2 2015.

Vivo was No. 5 shipping 16.4 million smartphones in Q2 for a market share of 4.8% – up from 2.7% in Q2 2015.

“Samsung remains dominant and it currently accounts for the three most popular Android smartphone models worldwide,” said Woody Oh, Director at Strategy Analytics. “However, Samsung cannot rest on its laurels, because it continues to be chased hard by emerging rivals, such as the Huawei P9, OPPO R9 and Vivo X7 devices.”