Electronics Weekly Electronics Design & Components Tech News
It is part of a trail for a new anti-ageing product and uses a user insight service developed by CDP to support a new product launch.
To optimise use of the anti-ageing product users needed to remember to rotate the double-ended dispenser each week. Rotating the product’s Phyto+ and SuperRetinol complexes every seven days aided effectiveness and kept working for the whole 12 months.
Avon wanted reassurance that consumers would continue to follow the usage instructions over time used CDP’s service to measure how users were actually interacting with the product in the privacy of their own homes.
“Our challenge from Avon was to verify that users were remembering to rotate their double-ended dispenser each week,” said Tom Lawrie-Fussey, digital services specialist at CDP. “So we first had to define ‘normal’ use – does everyone dispense the product in the same way, for example? We set up an internal trial here at CDP to ensure our algorithm was robust enough to reliably translate the inertial sensing data from the dispenser into accurate user insights.”
The results of the trial revealed that users were able to successfully follow the regimen of rotating the dispenser each week – there were very few cases of triallists forgetting which end of the device to use.
The trial also uncovered further opportunities for packaging innovation to help maximise continued adherence to the desired usage regimen.
